To those believing that could services is the future, today came a wrenching story that tells so much :

extrait : "We have some tough news: We’re going to be shutting down the ThinkUp service on July 18 and issuing a refund then for the balance of all member subscriptions. There have been significant changes from Instagram, Twitter and Facebook that make it too hard for us to keep the service running, especially since we’ve been struggling as a business. We’re sorry, and we’re going to try to handle this shutdown the right way."

Those guys at ThinkUp are top notch. What happens is their lifeline is simply being cut by bigger cloud actors, who want the entire pie of cloud business.

Big cloud actors are using the third-party services propaganda to avance their agenda, which in truth is to be the one and only one billing customers, fat subscriptions, with no competition in sight for keeping the prices fair. This is the definition of lack of freedom for small businesses out there, which are the jobs of tomorrow. Jobs of tomorrow, unless a couple of big cloud actors eat it all and the entire idea of third-parties become non-existent.

Just know in which world you are before you set expectations. I personally don't think it bodes well for small actors,which is not unusual after all.