This week, the despicable Apple got two hours of free marketing on news networks globally, where it took the chance to tell lies.

The iPhone 10 is defined specifically as "edge-less", "edge-to-edge" and similar words.

First of all, it is demonstrably a lie, since there is clearly an edge when they showed it.

But this is demonstrably false for engineering reasons. The screen sports a so-called "super retina display", which in fact is a different ratio than previous iPhone screen display ratios, which means a ratio different than HD.

HD ratio = 1280/720 = 1920/1080 = 1.777777

iPhone 5, 6, 7, screen display ratio = 1136/640 = 1334/750 = 1920/1080 = 1.7777

iPhone 10 screen display ratio = 2436/1125 = 2.165333

You guessed it, if you watch a HD video on an iPhone 10, in landscape mode, you'll see black borders because there is no way the new screen accomodates an HD ratio without stretching it.

So by its very definition alone, the "edge-less iPhone" is a big fat lie.

I'm generous to not take a look further at their other claims...