Quand on gratte le marketing, on trouve ça :

extrait : "Russian digital forensics firm Elcomsoft has found that Apple’s mobile devices automatically send a user’s call history to the company’s servers if iCloud is enabled. (...) The logs surreptitiously uploaded to Apple contain a list of all calls made and received on an iOS device, complete with phone numbers, dates and times, and duration. They also include missed and bypassed calls. Elcomsoft said Apple retains the data in a user’s iCloud account for up to four months, providing a boon to law enforcement who may not be able to obtain the data either from the user’s phone, if it’s encrypted with an unbreakable passcode, or from the carrier. (...) And beginning with Apple’s latest operating system, iOS 10, incoming missed calls that are made through third-party VoIP applications like Skype, WhatsApp, and Viber, and that use Apple CallKit to make the calls, also get logged to the cloud (...) Because Apple possesses the keys to unlock iCloud accounts, U.S. law enforcement agencies can obtain direct access to the logs with a court order. (...) Generally, if someone were to attempt to download data in an iCloud account, the system would email a notification to the account owner. But Katalov said no notification occurs when someone downloads synced call logs from iCloud. (...) The syncing of iCloud call logs would not be the first time Apple has been found collecting data secretly. A few months ago, The Intercept reported about similar activity occurring with iMessage logs."

Game over Apple. You were a cop wearing a nice dress.