These days there is no normal way to surf the web anymore. It's a UI web hell. Popups everywhere. You often have to close more than one modal window before you can actually get to any content.

I am somewhat a supporter of the Esc key for closing the front modal window or banner. Hitting Esc multiple times would automatically close everything and pave the way for reading actual content.

We are at a crossroads now. Either something like this to save the web as we grew to know and love it, or this current state of affairs will go down in flames with nothing coming to replace it.

It can't be that hard to implement this. In fact this should be part of any web browser, this should not be up to the people behind each and every website, because in the other that would guarantee it does not work properly.

So again, let's ask for the Esc key to become a control key for browsing the web.