According to ArsTechnica, Qualcomm is about to begin selling chips for addressing modern phone networks using feature phones, i.e. phones that are not smartphones at all.

I see it as an ironic albeit natural change in market offering. After all, there is a great number of people out there who either can't afford premium smartphones, and a growing number of people who have used one and have become desillusioned about the whole thing : the awful tactile screen, eye fatigue, tiny screen, bad phone call sound, bad music, awful battery autonomy, not to mention the risk of the whole thing fuming or even exploding.
Plus all the bad habits that come with it, that is, for many advertisers and their clients, a smartphone is little else than a super targeted vehicle for selling their crap.

Feature phone is at complete odds with all the above. It's a phone for making a phone call! believe it or not ! The thing is, so far, feature phones don't support 3G ou 4G networks. This lack is about to end.